May 2027 · Austin, Texas

WE'RE BRINGING
THE WAVE
TO AUSTIN.

A one-day pro-ference for women in accounting & finance, held every May. Two years running in Seattle — now landing in Austin.

Exact date landing soon One day, all in Founded by Erin Pohan, Upkeeping®
What is WAVE-Austin?

Connection

We are accountants, bookkeepers, CFOs, CPAs, EAs, tax preparers, and students — in one room, on purpose.

Collaboration

Table leads, small-group sessions, and peer board meetings that keep everyone in the conversation, not just watching it.

Growth

Firm owners, in-house leaders, and rising talent trading what actually worked — not theory.

Accounting and finance don't usually get called exciting. WAVE-Austin is our answer to that — a "pro-ference" that's part professional development, part reunion, built for women who want an alternative to the usual conference locations or another Zoom call to find their people.

It started in Seattle, founded by Erin Pohan of Upkeeping® because she didn't want to wait a whole year for the next industry conference to be back in person with the people who get it. Two sold-out years later, WAVE-Austin opens the next chapter, in a new city.

WAVE-Austin stands for
Women in
Accounting (& Finance)
Visionaries and
Entrepreneurs
On the agenda

What to expect on event day

The same day-long format that's worked twice already — dropped into a new city, with one big change straight from Seattle's feedback forms. Details and speaker lineup for Austin are still coming together; this is the shape of the day.

01

Dynamic speakers

Firm owners, CFOs, and founders who'll tell you what actually worked — and what didn't.

03

Live Q&A

No question left in the parking lot. Bring what you actually want to ask — we'll make time for it on stage.

04

Happy hour social

Because the best deals, hires, and friendships still happen after the last session ends.

From WAVE-Seattle

What the room actually looks like.

Twenty moments from the last two years. Drag, scroll, or tap through — and click any photo to look closer.

01 / 20
See it, feel it

The energy, in motion.

Two years of WAVE-Seattle, from quick hits to the full recap. Hover to press play — or tap, if you're on your phone.

The room
On stage
The recap

Hover over a clip to watch it play.

Two years in Seattle

Now Austin gets its own room.

WAVE-Seattle sold out before the event itself, both years running. WAVE-Austin follows the same model, so don't wait to grab your spot — whether this is your first WAVE-Austin or you've been with us since Seattle.

Women from all over the country keep coming back for the same reason: small enough to actually talk to people, structured enough that those conversations lead somewhere.

2xSold-out Seattle events
1Day, fully immersive
2027WAVE-Austin's first year
"What started as a vision from one woman has turned into a continual conversation — women sharing their highs and lows and everything in between. Deals get made. Firms get bought and sold. Versions of success get shed and remade into new ones. That's WAVE-Austin."
— Erin Pohan, Founder, WAVE & Upkeeping®
Be first in the room

Get on the WAVE-Austin waitlist.

Dates, venue, and tickets aren't live yet — but the waitlist gets first access the moment they are, plus early speaker announcements as we lock them in.

No spam, just WAVE-Austin news & early access.
✓

You're on the list.

We'll email you the moment dates and tickets go live — and nothing in between except the good stuff.

Partner with us

Bring your brand into the room.

WAVE-Austin sponsors get in front of the women running accounting and bookkeeping firms across the country — booth space, stage time, and a room that actually pays attention.